62 million tonnes
of electronic waste generated worldwide in 2022. Only 22.3% was documented as properly collected and recycled.
The brand
The Gazelle brand
A brand born from one simple observation: the object we plug in every day, in every hotel, every office and every living room in the world, stayed the ugliest thing we own.
Black, or white.
We went through the catalogues of the big accessory brands. Anker, Belkin, Spigen, Selore: from entry level to premium, the answer is almost always the same — a black rectangle, or a white rectangle, in glossy plastic.
Then we asked 130 people. One in three says they would pay more for a well-designed charger. Nearly one in two simply wants another colour.
So there was room. Not for one more charger: for a charger you are happy to leave on the table.
Where the colours come from
A charger is
allowed to be beautiful.
The moodboard used to pick the colours showed no electronics at all. Flowers, materials, late-afternoon light.
Dusk Peach and Tee Green come straight out of it — two seasonal colours rather than two catalogue options.
Why it matters
The charger you
stop throwing away.
A charger weighs a hundred grams and lasts a season. Multiplied by the number of drawers, the total stops being anecdotal.
82 million tonnes
expected by 2030, a third more in eight years. Volume is rising five times faster than documented recycling.
11,000 tonnes a year
the weight of discarded and unused chargers in the European Union alone. The Commission puts avoidable purchases at €250 million a year for consumers.
28 December 2024
since that date, USB-C has been mandatory on phones, tablets, headphones, consoles, speakers and e-readers sold in the European Union.
We have no solution to this problem, and we will not pretend otherwise. We have a position.
A charger powerful enough to replace the other three. Durable enough not to be replaced. Good-looking enough that you never want to hide it.
An object you keep is not an object you throw away.
What we hold to
Four positions.
Drawing first
A casing drawn with the Spanner studio, for itself — not a generic mould repainted in a brand’s colours.
Colour as material
Shades chosen from the current mood, worked onto a quilted shell.
Touch matters
A surface that catches the finger slightly. You recognise a good object before you even look at it.
Fewer objects
A charger powerful enough to replace the other three, and durable enough not to be replaced.
One brand, three crafts.
Gazelle is a brand in its own right. It rests on three houses that stay out of sight — each an expert in its own field: design, technology, assembly.
Each to their own part. Wise Integration brings the power electronics and their digital control. The Spanner studio draws the casing — around the board, never the other way round. PowerNet industrialises and assembles. Gazelle carries the name, the voice and the face.
TheOne was shown at CES in Las Vegas in 2025 and launched on Kickstarter shortly after.
What the press says
“TheOne charger also challenges the status quo by offering a design that’s also more sustainable.”
TrendHunter“It features a layer of color on top add some character and it pushes the creative boundaries of traditionnal chargers.”
Yanko Design“It defies standards by offering a design that not only catches the eye but also invites visibility on your desk.”
Plare“Gazelle TheOne GaN charger offers a more stylish and sustainable way to power up.”
Muzli SearchThe first product is called TheOne.
A two-tone pebble, two colours, enough power for the laptop as well as the phone.